It is also a slogan used by the prominent post-Ku Klux Klan group Stormfront and a term used to make racist/racialist viewpoints more palatable to the general public who may associate historical abuses with the terms "white nationalist", "neo-Nazi", and "white supremacist".and sociologist Mitch Berbrier has identified the use of this phrase as part of a "new racist ...It is a generic profile that could be pulled off any dating website.You decide to meet him and he probably comes off as pretty intelligent and knows a lot about current events from reading the New York Times religiously; but after that second coffee date, you may find that “similar interests” include, and may be limited to, being white, not-Jewish, and male.In fact, the article does not quite capitulate the enormity of effort White Supremacists partake in order to be able to get that second date rather than being thrown to the wolves as a lynching, white hooded, racist. It employs a variety of rhetorical tricks to avoid the stigma of being a racist so it and its members can appear to be more “normal,” but also to recruit members more readily; especially those who do not associate with Supremacism and may even be deterred from such a title, but have some inkling of similar idealisms they’ve picked up and want to learn more about it.Hence Stormfront calls itself a White Nationalist website and goes so far as to actively censor forums for racial epithets.And they are White Supremacists rather than White Nationalists as they and Stephens-Davidowitz state.As another individual who spends an inordinate amount of time pilfering through White Supremacist literature and social media, I can contest their Nationalism as their dialogue primarily concerns not merely the conservation of the “White race,” but of their inherent physical, mental, and metaphysical superiority to others that are also perceived to give them privileges they deserve.
By contrast, then, "affirmations of white pride—however thinly cloaked as affirmations of ethnic pride—serve to mask and perpetuate white privilege".
frame-transformation and frame-alignment by (a) consciously packaging a 'hate-free' racism, (b) developing strategies of equivalence and reversal–presenting whites as equivalent to ethnic and racial minorities, and (c) deploying ideas about 'love,' 'pride,' and 'heritage-preservation' to evidence both their putative lack of animosity toward others as well as their ethnic credentials." [P]eople who openly express White pride seem invariably to be those alienated from the mainstream culture—KKK members, skin-heads, and White supremacists—people trying to grab onto some basis for feeling good about themselves when conventional avenues such as successful careers and relationships are not working well for them.
Consequently, the vast majority of people who avow White pride seem also to explicitly avow racism. Samson documented the rhetorical evolution of white pride movements thus, "Because white pride has historically been predicated upon a denigration of nonwhites, the articulation of the duties and requirements of whiteness reflects a desire to correlate a conscious white identity with positive attributes." Political and social scientists commonly argue that the idea of "white pride" is an attempt to provide a clean or more palatable public face for white supremacy or white separatism and that it is an appeal to a larger audience in hopes of inciting more widespread racial violence. Roy of the Southern Poverty Law Center, white supremacists often circulate material on the internet and elsewhere that "portrays the groups not as haters, but as simple white pride civic groups concerned with social ills".
They hold that white people should maintain their majority in mainly-white countries, maintain their dominance of its political and economic life, and that their culture should be foremost.
White nationalists embrace a variety of religious and non-religious beliefs, including various denominations of Christianity, generally Protestant, although some specifically overlap with white nationalist ideology (Christian Identity, for example, is a family of white supremacist denominations), Germanic neopaganism (e.g. Most white nationalists define white people in a restricted way.
Young, white, Christian male seeking female with similar interests.